Digital marketing principles in the AI era
- Digital ecosystem, funnel and customer lifecycle
- Paid, owned and earned media roles
- Where AI improves insight and decision-making
Register now October 2026 public intake
Become the marketer who can lead with AI.
A practical six-day masterclass connecting strategy, AI search, creative production, advertising, analytics and CRM into one complete campaign system.
Live onlineInstructor-led learning
3, 4, 10, 11, 24 & 25 OctSix practical days
10:00 AM–6:00 PMEach session
Programme feeRM3,600per participant
Registration openOctober 2026 intake
Organised by
HRD Corp Claimable
HRD Corp ClaimableThe programme
One programme.
One complete campaign.
Designed for working marketers who need to connect AI, search, content, advertising and lead generation into one practical system.
Marketing executivesDigital marketersContent & brand teamsBusiness developmentE-commerce professionalsEntrepreneurs
What you will be able to do
Plan, create, advertise and improve with confidence.
Build an AI-assisted digital marketing strategy
Create conversion-focused landing experiences
Improve visibility across SEO and AI search
Produce campaign images and short-form videos with AI
Plan Google, Meta, TikTok and XiaoHongShu campaigns
Connect analytics, CRM and lead follow-up
Six-day schedule
Build your capability, one campaign layer at a time.
Select each day to view its complete modules and topics.
013 October 2026AI-powered strategy, research and customer journey
View modules+
AI-powered strategy, research and customer journey
AI-assisted market and competitor intelligence
- Market trends, category demand and customer signals
- Competitor positioning and channel analysis
- AI-supported SWOT and opportunity identification
Personas, journey and integrated strategy
- Segmentation, targeting and AI-assisted personas
- Customer journey and conversion moments
- Value proposition, channel mix, objectives and KPIs
Day 1 deliverableAI-assisted campaign strategy blueprint
024 October 2026Website, conversion, measurement and CRM
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Website, conversion, measurement and CRM
Website and WordPress fundamentals
- Domains, hosting, CMS and page structure
- WordPress backend, themes, plugins and page builders
- Mobile usability, speed and maintenance basics
AI-generated conversion landing pages
- Offer, headline, proof, CTA and form architecture
- AI-assisted page copy, layout and visual generation
- Mobile conversion and user-experience checks
Marketing measurement stack
- Install GA4, Google Tag Manager and Search Console
- Events, conversions, UTMs and Microsoft Clarity
- Read acquisition, engagement and conversion reports
CRM and lead management
- Lead capture, qualification, scoring and segmentation
- Pipeline stages, ownership and follow-up workflow
- CRM automation from enquiry to sales action
Day 2 deliverableConversion landing page and lead-management workflow
0310 October 2026SEO, AEO, GEO and AI search
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SEO, AEO, GEO and AI search
Search intent and SEO foundations
- Keyword research, intent mapping and topic clusters
- On-page content, internal links and metadata
- Technical SEO, authority and off-page fundamentals
SEO intelligence and diagnostic tools
- Google Search Console setup and performance reports
- Semrush and Ahrefs for gaps, rankings and backlinks
- Site audit, competitor benchmark and opportunity list
AEO, GEO and AI-search readiness
- Answer-first content and structured information
- Entities, authority, trust and citation-worthiness
- Optimising for AI summaries and generative engines
Day 3 deliverable90-day SEO and AI-search action plan
0411 October 2026Social media strategy and AI creative production
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Social media strategy and AI creative production
Social media strategy and content planning
- Platform roles, audience behaviour and content pillars
- Campaign themes, formats and content calendar
- TikTok, Reels, Shorts and community engagement
AI image generation and visual consistency
- Prompting for campaign concepts and key visuals
- Product, character, style and location consistency
- Image refinement, resizing and platform variations
AI video generation and short-form storytelling
- Hook–build–resolution scripts and storyboards
- Shot lists, text-to-video and image-to-video
- Voice, music, captions and platform-native editing
Creative campaign production lab
- Turn one idea into organic and paid assets
- Create variations for testing and localisation
- Review for brand fit, quality and responsible AI use
Day 4 deliverableMulti-format AI creative campaign kit
0524 October 2026Google Ads and intent-based advertising
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Google Ads and intent-based advertising
Google Ads ecosystem and campaign planning
- Search, Display, YouTube, Shopping and Performance Max
- Account structure, objectives and campaign economics
- Keyword intent, audiences and landing-page alignment
Build effective Search campaigns
- Keyword research, match types and negative keywords
- Responsive Search Ads, assets and AI-assisted copy
- Ad groups, budgets, locations and scheduling
Conversion tracking, bidding and automation
- Google Ads conversions linked with GA4 and GTM
- Bidding strategies, quality signals and optimisation
- Performance Max fundamentals and asset groups
Campaign analysis and optimisation lab
- Read CTR, CPC, conversion rate, CPA and ROAS
- Search-term, ad and landing-page diagnosis
- Optimisation priorities and AI-supported reporting
Day 5 deliverableConversion-ready Google Ads campaign plan
0625 October 2026Meta, TikTok and XiaoHongShu advertising
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Meta, TikTok and XiaoHongShu advertising
Paid social strategy and Meta advertising
- Campaign objectives, audiences, placements and structure
- Meta creative formats, lead campaigns and retargeting
- Pixel and event signals, budgets and optimisation
TikTok advertising and platform-native creative
- TikTok Ads Manager structure and audience strategy
- Hook-first video ads, Spark Ads and creative testing
- Campaign signals, learning phase and optimisation
XiaoHongShu discovery and advertising
- Search-and-discovery behaviour and seeding strategy
- Native content, creator credibility and conversion path
- Campaign setup considerations and measurement
Day 6 deliverableMulti-platform paid campaign plan
October 2026 public intake
Build the complete skill set of an AI-powered marketer.
Live instruction, practical exercises, campaign templates and a Certificate of Completion are included.
Programme feeRM3,600per participant
- Six live online sessions
- Hands-on campaign portfolio
- HRD Corp Claimable